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Continually dreaming of the idea having their own business, former colleagues and beauty enthusiasts Michela Secci and Victoria Schimpf teamed up to found Roads of Beauty. Driven by their different experience in the beauty industry and their common passion for cosmetics, the female-founded brand wants to focus on bodycare only. Highlighting the need for better representation of all shapes, sizes and shades; genderless inclusivity; and their own cultural background; Roads of Beauty wants to encourage customers to care about their bodies as much as they do about their faces. Showing the level of diversity in their European branding thanks to their own roots in Italy, Germany and France, Roads of Beauty wants to reflect people like Michela and Victoria: “We are political and we stand for what we believe”.