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Privacy Policy

Information about the processing of your data

In accordance with Art. 12 of the General Data Protection Regulation (hereinafter referred to as the GDPR), we are obliged to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously and this privacy policy informs you about the details of the processing of your data and about your legal rights in this regard.

We reserve the right to adapt the privacy policy with future effect, in particular in the event of further development of the website, the use of new technologies or changes to the legal bases or the corresponding case law.

We recommend that you read this privacy policy from time to time and take a printout or a copy for your documents.

Definitions

  • In the following, website means all of the controller’s pages at https://www.roadsofbeauty.com
  • personal data means any information relating to an identified or identifiable natural person. A person is identifiable if they can be identified, either directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special features that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data is therefore, for example, a person’s name, email address and telephone number, but may also include information about preferences, hobbies and memberships;
  • processing means operations or sets of operations carried out with or without the aid of automated procedures in connection with personal data, such as the collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment, combination, restriction, erasure or destruction;
  • pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person;
  • consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes in a particular case by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
  • Google means Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; reachable in the European Union at: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001;

Scope

This privacy policy applies to all pages of www.roadsofbeauty.com . It does not cover any linked websites of other providers.

Responsible provider

The following party is responsible for the processing of personal data within the scope of this privacy policy:

Roads of Beauty UG Kollwitzstr. 92 10435 Berlin Telephone: +49 01603410055

Questions about data protection

If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:

support@roadsofbeauty.com

Security

We have taken comprehensive technical and organisational precautions to protect your personal data from unauthorised access, abuse, loss and other external disruption. To this end, we regularly review our security measures and adapt them to current standards.

Your rights

You have the following rights with regard to the personal data concerning you that you can assert against us:

  • right of access (Art. 15 GDPR)
  • right to rectification (Art. 16 GDPR) or erasure (Art. 17 GDPR)
  • right to restriction of processing (Art. 18 GDPR)
  • right to object to processing (Art. 21 GDPR)
  • right to withdraw your consent (Art. 7(3) GDPR)
  • right to receive the data in a structured, commonly used, machine-readable format (data portability) and the right to transfer the data to another controller, if the prerequisites of Art. 20(1) (a), (b) GDPR are fulfilled (Art. 20 GDPR).

You can assert your rights by informing us using the contact details specified above under ‘Responsible provider’ or by contacting the data protection officer designated by us.

You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data (Art. 77 GDPR).

Use of the website, access data

In principle, you can use our website for purely informational purposes without disclosing your identity. When you access the individual pages of the website in this sense, this only results in access data being transferred to our web hosting service so that the website can be displayed to you. This is the following data:

  • browser type/browser version
  • operating system used
  • language and version of the browser software
  • hostname of the accessing device
  • IP address
  • website from which the request comes
  • content of the request (specific page)
  • date and time of the server request
  • access status/HTTP status code
  • referrer URL (website visited before)
  • volume of data transferred
  • time zone difference from Greenwich Mean Time (GMT).

Temporary processing of the IP address by the system is necessary to make it technically possible to deliver the website to your device. This requires processing of your IP address for the duration of the session. The legal basis of this processing is Art. 6(1) Sentence 1(f) GDPR.

The access data is not used to identify individual users and is not combined with other data sources. The access data is erased when it is no longer required for achieving the purpose of its processing. In the case of recording the data to provide the website, this is the case when you end your visit to the website.

IP addresses are stored in log files to ensure the functionality of the website. In addition, the data serves us to optimise the website and to ensure the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this context either. In principle, data is erased after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is erased or so transformed that an assignment of the retrieving client is no longer possible.

The recording of data for the provision of the website and the processing of data in log files is an absolute necessity for the operation of the website. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing. You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Cookies

In addition to the aforementioned access data, so-called cookies are stored in the internet browser of the device you use to access the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies do not become part of the device system and cannot execute programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or may occur for other purposes (e.g. analysis/evaluation of website use).

a) Technically necessary cookies

Some elements of our website require that the retrieving browser can be identified even after a page change. This involves processing the following data in the cookies:

  • language settings
  • items in shopping basket
  • login information.

The user data collected by technically necessary cookies is not processed to create user profiles. We also use session cookies, which store a session ID that can be used to assign various requests from your browser to the shared session. Session cookies are required for using the website. In particular, they enable us to recognise the device used when you return to the website. If you have an account with us, we use this cookie to recognise you on subsequent visits to the website; otherwise you would have to log in again each time you visited. The legal basis of this processing is Art. 6(1) Sentence 1(f) GDPR. We use session cookies to make using our website more attractive and effective. Session cookies are erased as soon as you log out or close your browser.

Most browsers are preset to automatically accept cookies. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.

b) Technically non-essential cookies

In addition, we also use cookies on the website which enable an analysis of users’ surfing behaviour. For example, this involves processing the following data in the cookies:

  • entered search terms
  • frequency of page views
  • use of website functions.

These cookies are used to make using the website more efficient and attractive. The legal basis of this processing is Art. 6(1) Sentence 1(f) GDPR. The technically non-essential cookies are automatically erased after a specified period, which may vary depending on the cookie.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

You have the option of changing your browser settings in order to generally or selectively block the placement of cookies or remove stored cookies. You can also have the corresponding information displayed before a cookie is placed. You can also prevent the use of cookies by opening your browser in ‘private mode’. If you change the browser settings for the use of cookies or disable cookies, the functionality of this website may be restricted.

Where we integrate cookies from third-party providers into our website, we point this out to you separately below.

Contacting our company

When contacting our company, e.g. by using the contact form on the website, we will process the personal data provided by you so that we can respond to your request.

In order for us to process enquiries submitted via the contact form on the website, it is essential that you provide a name and a valid email address. At the moment when you submit the message to us, the following data will also be processed:

  • IP address
  • date/time of registration.

The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR and Art. 6(1) Sentence 1(b) GDPR, if the contact is made with the intention of concluding a contract. If it is necessary to provide your data in order to conclude a contract, it may be impossible to conclude or implement a contract or to process the request if the data is not provided.

Processing the personal data from the form allows us alone to process the contact you make with us. Where you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data. The other personal data processed during the submission process serves to prevent any misuse of the contact form and to ensure the security of our information technology systems.

The data will not be transmitted to third parties in this context. The data is only processed in order to process the conversation. As soon as processing is no longer necessary, we erase the data generated in this context or, if statutory retention obligations apply, restrict processing of the data.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Processing and transmission of personal data for contractual purposes

We process your personal data if and to the extent necessary for the initiation, creation, execution and/or termination of a legal transaction with our company. The legal basis of this results from Art. 6(1) Sentence 1(b) GDPR. If processing the data is necessary in order to conclude a contract, it may be impossible to conclude or implement a contract and/or to end a legal transaction with our company if the data is not provided.

Once the purpose has been achieved (e.g. contract processing), the personal data will be blocked for further processing or erased, unless we are entitled to retain the data for a longer period and process it as required in the respective context on the basis of a consent granted by you (e.g. consent to the processing of your email address for sending promotional emails), a contractual agreement, a statutory authorisation (e.g. authorisation to send direct marketing) or on the basis of justified interests (e.g. retention for asserting claims).

Your personal data will be passed on if

  • it is necessary for the creation, execution or termination of legal transactions with our company (e.g. when transmitting data to a payment service provider/a shipping company to process a contract with you) (Art. 6(1) Sentence 1(b) GDPR), or
  • a subcontractor or party we use to perform our obligations, which we use exclusively within the framework of providing the offers or services requested by you, needs this data (unless you are expressly informed otherwise, such auxiliary parties are only entitled to process the data insofar as this is necessary for the provision of the offer or service), or
  • there is an enforceable official order (Art. 6(1) Sentence 1(c) GDPR), or
  • there is an enforceable court order (Art. 6(1) Sentence 1(c) GDPR), or
  • we are legally obliged to do so (Art. 6(1) Sentence 1(c) GDPR), or
  • the processing is necessary in order to protect the vital interests of the data subject or another natural person (Art. 6(1) Sentence 1(d) GDPR), or
  • this is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (Art. 6(1) Sentence 1(e) GDPR), or
  • we are authorised or even obliged to pursue overriding legitimate interests (Art. 6(1) Sentence 1(f) GDPR).

Your personal data will not be transmitted to other persons, companies or bodies unless you have effectively consented to such transmission. The legal basis of the processing is then Art. 6(1) Sentence 1(a) GDPR.

Processing and transmission of personal data in the online ordering system

If you wish to submit an order or booking in our online shop, it is necessary for the initiation and conclusion of the contract that you provide personal data such as your name, your address and your email address. The mandatory data required for order and contract processing is marked as such; further information is provided voluntarily. If you do not provide the necessary data, it will not be possible to conclude a contract. We process your data for order processing; in particular, we will forward payment data to your chosen payment service provider or our main bank. The legal basis for the processing is Art. 6(1) Sentence 1(b) GDPR. To prevent unauthorised third parties from accessing your personal data, the order process on the website is encrypted using SSL/TLS technology.

You can voluntarily create a customer account in which we store your data for future visits to the website. When you create a customer account, the data you enter is processed. Once you have successfully logged in, you are free to edit or delete all other data, including your customer account.

As soon as storage is no longer necessary, we erase the data generated in this context or, if statutory retention obligations apply, restrict processing of the data. Due to mandatory commercial and tax regulations, we are obliged to keep your address, payment and order data for a period of ten years. Two years after termination of the contract, we will restrict the processing and reduce the processing to compliance with our existing legal obligations.

Registration/password-protected area on the website/customer account

If you wish to use the password-protected area of our website, you must register by providing the following information:

  • email address
  • first and last name, and address if a customer account is being opened in connection with an order.

Furthermore, the following data is processed at the time of registration:

  • IP address
  • date/time of registration.

The data will be erased as soon as it is no longer required for achieving the purpose of its processing. This is the case for the data collected during the registration process if the registration on the website is cancelled or modified.

The following functions are available to you in the password-protected area:

  • edit your profile data
  • view past orders
  • manage reward system (‘Refer a friend’ and loyalty programme).

If you use the password-protected area of the website, e.g. to edit your profile data or to view past orders, we also process the data about your person required for the initiation or performance of the contract, in particular address data and information about the payment method. The legal basis for the processing is Art. 6(1) Sentence 1(b) GDPR. The data will be erased as soon as it is no longer required for achieving the purpose of its processing or as soon as there are no legitimate interests preventing its erasure. Due to mandatory commercial and tax regulations, we are obliged to keep your address, payment and order data for a period of ten years. Two years after termination of the contract, we will restrict the processing and reduce the processing to compliance with our existing legal obligations. The data processing is necessary for the conclusion and initiation of the contract. If you do not provide your data, you may be unable to use the password-protected area and conclusion or implementation of the contract may be impossible.

If you provide further data voluntarily (e.g. about interests, age, gender, preferences), we process your data which is not necessary for the initiation or performance of a contract, for as long as you use the password-protected area and if you do not delete it yourself beforehand. Our aim in this respect is to optimise the use of the website for you as a user. The legal basis for this is Art. 6(1) Sentence 1(f) GDPR.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.>

You can manage, change or delete your voluntary information yourself at any time in the password-protected area. You are free to take measures in accordance with the ‘Your rights’ section, although if you do have any complaints, we request that you first contact our company.

Application process

We are pleased that you are interested in us and that you wish to apply or have already applied for a position in our company. In the following, we would like to provide you with information about the processing of your personal data in connection with your application. We process the data necessary for the online application process (e.g. name, email address and location) as well as data that you have sent us in connection with your application in order to check your suitability for the position (or any other vacancies within our company) and to carry out the application process.

The legal basis for the processing of your personal data in this application process is primarily Section 26 of the German Federal Data Protection Act (BDSG) as amended on 25 May 2018. It allows the processing of data required in connection with hiring decisions. Should the data be required for the assertion of legal rights after completion of the application process, data may be processed on the basis of the requirements of Art. 6 GDPR, in particular to safeguard legitimate interests pursuant to Art. 6(1) Sentence 1(f) GDPR. In such cases, our interest is in asserting or defending claims.

In the event of a rejection, candidate data will be deleted after six months. In the event that you have agreed to further storage of your personal data, we will add your data to our applicant pool. There the data will be deleted after two years. If you are offered a job in the context of the application process, the data from the applicant data system will be transferred to our HR information system.

We use a specialist software provider for the application process. It acts as a service provider for us and may also become aware of your personal data in the context of system maintenance and support. We have concluded what’s known as a data processing agreement with this provider, which ensures that data processing is carried out in a permissible manner.

Upon receipt of your application, your application data will be reviewed by the HR department. Suitable applications are then forwarded internally to the department heads for the respective vacancies. The next steps to be taken are then agreed upon. In principle, only those persons in the company have access to your data who need this for the regular conduct of our application process.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Email marketing

Advertising to existing customers

We reserve the right to use the email address provided by you when ordering in accordance with the statutory provisions in order to send you the following content by email during or after the order, unless you have already objected to this processing of your email address:

  • other interesting offers from our portfolio
  • information about company events
  • questions about special requirements for product development
  • requests for feedback.

If it is not essential to send information electronically for contract processing (e.g. an informative email) based on Art. 6(1) Sentence 1(b) GDPR, the legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. Our legitimate interests in the processing described lie in enhancing and optimising our services, conducting direct marketing and ensuring customer satisfaction. We will erase your data when you cancel your user contract, but no later than three years after termination of the contract.

We would like to point out that you can object to receiving direct marketing and to the processing of data for direct marketing purposes at any time without incurring any costs other than the transmission costs according to the basic rates. Here you have a general right of objection without giving reasons (Art. 21(2) GDPR). After exercising your right of objection, we will erase your data in connection with the sending of advertising to existing customers. To do this, click on the unsubscribe link in the respective email or send us your objection to the contact details provided under ‘Responsible provider’.

 

Newsletter

You have the possibility to subscribe to our email newsletter on the website, which we use to inform you regularly about the following content:

  • offers from our portfolio
  • information about company events
  • third-party offers (including events), provided you have consented to this
  • new articles/collections
  • special/time-limited offers.

In order to receive the newsletter, you need to give us a valid email address.

To subscribe to our email newsletter, please use the double opt-in process. Once you have entered the data marked as mandatory, we will send you an email to the email address you have provided, in which we ask you to expressly confirm your subscription to the newsletter (by clicking on a confirmation link). This is how we ensure that you really want to receive our email newsletter. If no confirmation takes place within 24 hours, we block the information transferred to us and erase it automatically after one month at the latest.

Furthermore, the following data is processed at the time of subscription:

  • IP address
  • date/time of registration for the newsletter
  • time when you click on the confirmation link.

We process your IP address, the time of registration for the newsletter and the time of your confirmation in order to document your newsletter registration and to prevent abuse of your personal data. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. We process this data until two years after termination of the contract. If registration for the newsletter takes place and it is unrelated to the conclusion of a contract, we process this data until two years after termination of the usage. We erase this data when the newsletter subscription ends.

After your confirmation, we will process the email address of the recipient concerned for the purpose of sending our email newsletter. The legal basis of the processing is Art. 6(1) Sentence 1(a) GDPR. We erase this data when you unsubscribe from the newsletter.

You can withdraw your consent to the processing of your email address for receiving the newsletter at any time, either by sending us a message (see the contact details under ‘Responsible provider’) or by clicking directly on the unsubscribe link in the newsletter. This does not affect the lawfulness of processing that has occurred based on the consent up until the point of your withdrawal (Art. 13(2)(c) GDPR).

We would like to point out that we analyse your user behaviour in relation to the sending of our newsletter. For this analysis, the emails sent out contain so-called web beacons or tracking pixels, which display single-pixel image files that are embedded in our website. For analysis purposes, we link the data mentioned under ‘Access data’ and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID.

We use the data collected in this way to create a user profile in order to tailor the newsletter to your individual interests. Here we record when you read our newsletters and which links you click on in them, and draw conclusions about your personal interests. We link this data to actions you perform on our website. The information is processed for as long as you have subscribed to the newsletter. Once you unsubscribe, we process the data for purely statistical purposes and anonymously.

Our intention here is to analyse the use of and to optimise the email advertising we send you. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR.

We would like to point out that you can object to receiving direct marketing and to the processing of data for direct marketing purposes at any time without incurring any costs other than the transmission costs according to the basic rates. Here you have a general right of objection without giving reasons (Art. 21(2) GDPR). After exercising your right of objection, we will erase your data in connection with direct marketing. To do this, click on the unsubscribe link in the respective email or send us your objection to the contact details provided under ‘Responsible provider’.

You can also prevent tracking by disabling the display of images in your email client by default. This will mean that the newsletter will not be displayed completely and you may not be able to use all functions. If you choose to display the images manually, the above tracking will take place.

 

Payment service providers (PSPs)

PayPal

On our website we give you the option of paying via PayPal. This payment service is provided by PayPal (Europe) S.à. r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as PayPal).

If you choose to pay via PayPal, the payment details you enter will be transferred to PayPal. The transfer of your data to PayPal is performed on the basis of Art. 6(1) Sentence 1(b) GDPR (processing for the performance of a contract). If you do not provide your data, it may not be possible to conclude or execute a contract. We have no knowledge of how long PayPal stores data and have no way of influencing this.

 

Transmission of personal data for purposes of enforcing rights/ascertaining an address/debt collection

In the event of non-payment, we reserve the right to pass on the data provided at the time of ordering to a lawyer and/or to external companies (e.g. Verband der Vereine Creditreform e. V., Hellersbergstraße 12, 41460 Neuss, Germany) if we have a legitimate interest pursuant to Art. 6(1) Sentence 1(f) GDPR in order to ascertain an address and/or enforce our rights.

In addition, we may pass on your information if this is necessary to protect our rights, as well as the rights of our affiliates, our cooperation partners, our employees and/or users of our website. Under no circumstances will we sell or rent your data to third parties. Such a transmission of your data would be based on Art. 6(1) Sentence 1(f) GDPR.

As soon as storage is no longer necessary, we erase the data generated in this context or, if statutory retention obligations apply, restrict processing of the data.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Hosting

We use external hosting services for the provision of the following services: infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. This involves processing all data necessary for the operation and use of our website.

We use external hosting services to run this website. By using external hosting services, we aim to make the provision of our website efficient and secure. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

The recording of data for the provision and use of the website and the processing of data using external web hosting services is an absolute necessity for the operation of the website. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Integration of third-party content

The website integrates third-party content such as videos, maps, RSS feeds and graphics from other websites. This integration always requires that the providers of this content (“third-party providers”) perceive the IP addresses of users. This is because without the IP address they would not be able to send the content to the browser of the respective user. As such, the IP address is required to display this content.

We endeavour to only use content from third-party providers who process the IP address solely for delivering the content. We do however have no influence over whether the third-party providers process the IP addresses, e.g. for statistical purposes. If we are aware of such activity, we inform you of this in the following.

Some of the third-party providers may process data outside the European Union.

You can object by installing a JavaScript blocker such as the browser plug-in NoScript (www.noscript.net) or disabling JavaScript in your browser. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

 

 

YouTube videos

Our website uses plug-ins from the video platform YouTube.de/YouTube.com, a service whose provider – represented by Google – is YouTube LLC (headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA; YouTube). The plug-ins allow us to embed visual content (videos) on this website that we have published on YouTube.de/YouTube.com.

The videos are all embedded in ‘extended privacy mode’, which means that no data about you as a user will be transferred to YouTube if you do not play the videos. Only when you play the videos is the following data transferred. We have no influence on this data transfer.

By visiting the website, YouTube receives the information that you have retrieved the corresponding subpage of our website. In addition, the data mentioned under ‘Access data’ is submitted. This occurs regardless of whether YouTube provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for this data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and processes it for purposes of advertising, market research and/or the demand-oriented design of its website. Such analysis takes place in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google’s certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of how long YouTube stores data and have no way of influencing this.

For more information about the purpose and scope of processing by YouTube, please refer to its privacy policy at https://www.google.de/intl/de/policies/privacy.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. You can also prevent the use of cookies by opening your browser in ‘private mode’. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.

 

 

Services for statistical, analysis and marketing purposes

We use services from third parties for statistical, analysis and marketing purposes. This enables us to offer you a user-friendly, optimised experience when visiting the website. The third-party providers use cookies to control their services (see ‘Cookies’ above). Unless otherwise explained below, this does not involve the processing of personal data.

Some of the third-party providers offer users the option of directly objecting to the use of the respective feature, e.g. by placing an opt-out cookie.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

If you activate such an opt-out cookie, the third-party provider will no longer process data about your usage behaviour in the future. It is also possible to merely object individually to a partial selection of external services. If you change the browser or device used or delete all cookies, you will be required to set the opt-out cookie again.

Furthermore, you can also object directly to the use of cookies via the opt-out platform of the organisation Bundesverband Digitale Wirtschaft e. V. (BVDW) at https://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/.

More information about usage-based advertising and opt-out options can also be viewed via the following link: https://www.youronlinechoices.com/de/

You can also prevent the use of cookies by opening your browser in ‘private mode’.

In the following, we inform you about the services from external providers currently in use on our website, about the purpose and scope of the respective processing in each case, and about how you can object.

Google Analytics

In order to tailor our website perfectly to your interests, we use Google Analytics, a web analytics service from Google. Google Analytics uses cookies (see ‘Cookies’ above), which are stored on your device to enable the analysis of how you use the website. The information generated in this way about your use of this website is transferred to and stored by Google on a server in the USA.

However, if IP anonymisation is activated on this website, then within European Union Member States or in other member states of the European Economic Area Google will shorten your IP address before transferring it. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of this website, compiling reports for us on website activity, and providing us with other services relating to website usage and internet usage.

Google will not associate the IP address transmitted by your browser for Google Analytics purposes with any other data held by Google.

This website uses Google Analytics with the “_anonymizeIp()” extension. As a result, IP addresses are further processed in abbreviated form, meaning that any association with individual persons can be ruled out. As far as the data collected about you relates to you personally, that relation is therefore excluded immediately and the personal data thus erased without delay.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics help us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google’s certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

The legal basis of the processing by Google Analytics is Art. 6(1) Sentence 1(f) GDPR. The Analytics cookies are erased after 14 months at the latest.

For more information about the third-party provider Google, please refer to:

  • https://www.google.com/analytics/terms/de.html,
  • https://www.google.com/intl/de/analytics/learn/privacy.html,
  • https://www.google.de/intl/de/policies/privacy.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

You can prevent the storage of cookies using the corresponding settings in your browser software; however, we would like to point out that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the recording of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also prevent the use of cookies by opening your browser in ‘private mode’.


Usage-based online advertising

Facebook Custom Audiences

The website also uses the Website Custom Audiences function, provided by Facebook (the provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, data protection information at: https://www.facebook.com/privacy/explanation; hereinafter referred to as Facebook). So-called web beacons, such as the Facebook Pixel, are used to record statistical information about you, which is then processed by Facebook. This allows users of the website to see interest-based advertisements (Facebook Ads) when visiting the social network Facebook or other websites that also use the process.

Your browser uses Facebook Pixels to automatically establish a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to what we know: By integrating Facebook Pixels, Facebook receives the information that you have retrieved the corresponding page on our website, or that you have clicked on one of our ads. Facebook is informed that you have accessed certain parts of our website. To this end, Facebook uses tracking technologies such as web beacons (tracking pixels) in order to place a cookie on your device. Among other information, the data mentioned under ‘Access data’ is transmitted. If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will obtain and store your IP address and other identifying information.

The legal basis for the processing of your data is Art. 6(1) Sentence 1(f) GDPR. We are pursuing the interest of showing you ads that are of interest to you in order to make our website more interesting for you. In this case, we do not store any personal data about you. We have no knowledge of how long Facebook stores data and have no way of influencing this.

For more information about processing by Facebook, please refer to: https://www.facebook.com/about/privacy

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Logged-in users can disable the Facebook Custom Audiences feature at https://www.facebook.com/settings/?tab=ads#.

There are various ways in which you can prevent the Facebook Custom Audiences feature:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling interest-based ads from providers who are part of the About Ads self-regulation initiative via the link https://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies;
  • by opening your browser in ‘private mode’ in order to prevent the use of cookies.

Facebook Analytics

We also use the Facebook Analytics tool, provided by Facebook (the provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, data protection information at: https://www.facebook.com/privacy/explanation; hereinafter referred to as Facebook). In order to use Facebook Analytics, we use what are known as Facebook Pixels to measure the reach of our ads. To this end, Facebook uses tracking technologies such as web beacons (tracking pixels) in order to place a cookie on your device. Among other information, the data mentioned under ‘Access data’ is transmitted.

The information obtained with the help of the “Facebook cookie” serves us solely for statistical purposes, is transmitted to us anonymously by Facebook and does not provide any information about the person of the user. Facebook will process it with your Facebook account in accordance with its own privacy policy. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will obtain and store your IP address and other identifying information.

The processing of your data occurs on the basis of Art. 6(1) Sentence 1(f) GDPR. By using Facebook Analytics, we are pursuing the interest of being able to better evaluate our website and our ads and to improve our range of services. In this case, we do not store any personal data about you. We have no knowledge of how long Facebook stores data and have no way of influencing this.

For further information about Facebook’s data protection provisions, please refer to the relevant privacy policy at https://de-de.facebook.com/about/privacy/.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

Logged-in users can disable the Facebook Analytics function at https://www.facebook.com/settings/?tab=ads#.

There are various ways in which you can prevent the Facebook Analytics feature:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling interest-based ads from providers who are part of the About Ads self-regulation initiative via the link https://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies;
  • by opening your browser in ‘private mode’ in order to prevent the tracking of your usage behaviour.

Google AdWords Conversion

We use the services of Google AdWords from Google to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are.

These ads are delivered by Google via so-called ad servers. For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google AdWords stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted).

These cookies allow Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their device has not yet expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this site. Each AdWords customer is assigned a different cookie. We only receive statistical analyses from Google for the purpose of measuring the success of our ads.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

Google processes the data in the USA and has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google’s certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

The legal basis for the processing of your data is Art. 6(1) Sentence 1(f) GDPR. We are pursuing the interest of showing you ads that are of interest to you in order to make our website more interesting for you and to achieve a fair calculation of advertising costs. The maximum storage period with Google is eighteen months. For further information about privacy at Google, please refer to: https://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

There are various ways in which you can prevent the processing:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling cookies for conversion tracking, by setting your browser in such a way that it blocks cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads; please note that this setting will be erased if you erase your cookies;
  • by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link https://www.google.com/settings/ads/plugin. We would like to point out that if you do so you may not be able to use the full functionality of this service;
  • by opening your browser in ‘private mode’ in order to prevent the use of cookies;
  • by disabling interest-based ads from providers who are part of the About Ads self-regulation initiative via the link https://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies.

Google Remarketing

Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature allows you to be shown our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with any of your personal data which may be processed by Google. Specifically, according to Google, pseudonymisation is used during remarketing.

The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long Google stores data and have no way of influencing this.

You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You may send us your objection using the contact details specified under ‘Responsible provider’ above.

There are various ways in which you can prevent your participation in this tracking procedure:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling cookies for conversion tracking, by setting your browser in such a way that it blocks cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads; please note that this setting will be erased if you erase your cookies;
  • by disabling interest-based ads from providers who are part of the About Ads self-regulation initiative via the link https://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies;
  • by opening your browser in ‘private mode’ in order to prevent the use of cookies;
  • by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link https://www.google.com/settings/ads/plugin.