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Ciao, this is us

Our Founders

Michela's struggle with endometriosis and infertility made her feel often angry with her own body. Everything changed with pregnancy. A new purpose pushed her to start taking care of her body skin with the attention it deserved, creating a new sense of self love. Dreaming of sharing this new feeling with others, she reached out to former colleague Victoria, the only creative spirit that could interpret her idea and put it into visuals.

"We are complementary souls. Our different experience in the beauty industry and our passion for skincare drove us to found Roads of Beauty together. We want to focus exclusively on body skincare, representing all shapes, sizes, shades and genders. Our roots are mixed between Italy, Germany and France and we want our brand to represent this multiculturalism."

Our Story

Did you know the skin of our face counts for only 3,5% of our body?
And yet that's all we can think of when we hear the word skincare. Well, there is much more to it. The rest of our body goes through so much every day and it deserves the same care.

That's why we deign bodycare product with incredibly powerful formulas to nurture your skin, which application will make you enjoy some cozy me-time.

We care for the planet.
We use packaging material that is easy to recyle & re-use.
We offset our carbon footprint balancing the emissions of each order.

Our Mission

Driven by their different experience in the beauty industry and their common passion for cosmetics, the female-founded brand wants to focus on bodycare only. Highlighting the need for better representation of all shapes, sizes and shades; genderless inclusivity; and their own cultural background; Roads of Beauty wants to encourage customers to care about their bodies as much as they do about their faces. Showing the level of diversity in their European branding thanks to their own roots in Italy, Germany and France, Roads of Beauty wants to reflect people like Michela and Victoria: “We are political and we stand for what we believe”.

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